First resorts in portfolio - Hyatt Ziva Los Cabos and Hyatt Zilara
Cancun - debut this month
Guest insights drive innovation in new Hyatt all inclusive experience
CHICAGO--(BUSINESS WIRE)--Nov. 6, 2013--
Today Hyatt Hotels Corporation (NYSE: H) introduced its Hyatt Ziva and
Hyatt Zilara all inclusive resort brands and unveiled the brand logos
and signature elements of the guest experience. The launch marks Hyatt’s
entry into the fast growing all inclusive segment and offers Hyatt an
opportunity to redefine the category using its distinctive approach to
guest listening and innovation.
The new brands are launching in the important Latin American market,
where Hyatt has been expanding its brand presence. The first two resorts
to debut under the Hyatt Ziva and Hyatt Zilara brands are owned and
managed by Playa Hotels and Resorts, B.V. Hyatt
Ziva Los Cabos and Hyatt
Zilara Cancun are launching this month and both will undergo
multimillion dollar renovations in 2014. The next resort in the
portfolio,
Hyatt Ziva Rose Hall
in Jamaica, is currently undergoing an
extensive renovation and will open in late 2014.
Guests can now make reservations for stays at Hyatt Ziva Los Cabos and
Hyatt Zilara Cancun on hyatt.com.
Hyatt Gold Passport members will be able to earn and redeem
Hyatt Gold
Passport points at these resorts starting this month.
The Hyatt Ziva and Hyatt Zilara brands are being developed with Hyatt’s
“we’re always listening” philosophy to ensure that the experiences
reflect what guests truly want from an all inclusive stay. Guest
feedback indicates that Hyatt has a significant opportunity to set Hyatt
Ziva and Hyatt Zilara apart by reinvigorating the traditional all
inclusive experience and acting as a catalyst for innovation in this
segment.
“The Hyatt approach to developing brand experiences starts with
listening closely to our guests to get a deep understanding of how they
live and what they need,” said
John Wallis
, global head of marketing and
brand strategy, Hyatt Hotels Corporation. “With brands like Andaz, Hyatt
Place and
Hyatt House
, we have redefined every segment we’ve entered in
the past seven years and believe we can do the same with the all
inclusive segment. We are delighted to enter this segment working with
an experienced company, Playa, to provide a distinctive all inclusive
experience that delivers the consistent quality and service for which
Hyatt is known.”
Defining What’s Next in All Inclusive Through
Listening
Based on extensive customer preference research, Hyatt has gained key
insights into what guests truly want from Hyatt Ziva and Hyatt Zilara
resorts. The Hyatt Ziva and Hyatt Zilara brands are being designed with
a focus on food and beverage quality and guest service – two areas in
which Hyatt excels – to create differentiated, meaningful experiences
that will bring an increased level of sophistication to the segment.
In response to this customer preference research, Hyatt is developing
brand experiences that emphasize:
-
Making connections sooner to plan the perfect vacation.
Guests say it is challenging to reach out to most all inclusive
resorts to get information or arrange activities and excursions before
arrival. Third-party research shows the largest boost in a guest’s
happiness comes at the moment of booking a vacation*, and Hyatt is
committed to implementing thoughtful technology-based solutions to
create a convenient ongoing dialogue with guests that extends that
happiness from booking through the end of their stay.
-
Expecting the unexpected with more spontaneous resort activities.
While guests do enjoy the conventional all inclusive activities, Hyatt
intends to go further by reinvigorating and bringing spontaneity into
the experience. This approach will apply to food and beverage
offerings, as well as other onsite and offsite activities.
-
Discovering local culture inside the resort and out.
Guests say they travel to explore and experience things they cannot do
at home. Hyatt will extend the emphasis beyond the tennis courts and
infuse its offerings with the sounds, smells, tastes, and experiences
for which each resort destination is known.
“We are listening to guests as we create these brands so that we can
redefine this category and make the all inclusive experience Hyatt
offers unlike anything currently in the market,” said
Chris Walker
, vice
president, brand experience, Hyatt. “We believe that we can leverage our
expertise in hospitality to make a short-term impact in the category
while inviting our guests to help us create their ideal experience over
the long-term. We intend to prototype and test various services, food
and beverage concepts, and amenities and collect feedback in real-time
to constantly lead in the all inclusive market.”
Two Distinctive All Inclusive Brands
Hyatt is the first major global hospitality company to launch new brands
exclusively focused on the all inclusive segment, and the new Hyatt Ziva
and Hyatt Zilara are designed to offer unique, all inclusive resort
experiences.
Hyatt Ziva
Hyatt Ziva all inclusive resorts capture the fun and vitality of
vacation. Guests of all ages can delight in unexpected discovery, as
they try new things and bond in new ways through the passion of talented
staff, the beauty of local culture, and authentic culinary delights. The
experience will inspire stories among groups, families, friends, and
soon-to-be friends.
Hyatt Zilara
Hyatt Zilara adult-only all inclusive resorts create endless
opportunities to live in the moment. Guests will delight in unique,
unscripted experiences, whether they seek ultimate relaxation in a
carefree, sophisticated setting or a calendar full of activities that
allow them to explore their surroundings.
For more information about Hyatt Ziva and Hyatt Zilara, please visit www.allinclusive.hyatt.com.
*”Vacationers Happy but Most Not Happier After a Holiday,”
Applied Research in Quality of Life, The Official Journal of the
International Society for Quality-of-Life Studies, 2010
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a proud heritage of making guests feel more
than welcome. Thousands of members of the Hyatt family strive to make a
difference in the lives of the guests they encounter every day by
providing authentic hospitality. The Company's subsidiaries manage,
franchise, own and develop hotels and resorts under the Hyatt®,
Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt
House®, Hyatt ZilaraTM, and Hyatt ZivaTM
brand names and have locations on six continents. Hyatt
Residential Group, Inc., a Hyatt Hotels Corporation
subsidiary, develops, operates, markets or licenses Hyatt
ResidencesTM and Hyatt Residence
ClubTM. As of September 30, 2013, the
Company's worldwide portfolio consisted of 535 properties in 47
countries. For more information, please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from those
expressed or implied by these forward-looking statements. In some cases,
you can identify forward-looking statements by the use of words such as
“may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,”
“believe,” “estimate,” “predict,” “potential,” “continue,” “likely,”
“will,” “would” and variations of these terms and similar expressions,
or the negative of these terms or similar expressions. Such
forward-looking statements are necessarily based upon estimates and
assumptions that, while considered reasonable by us and our management,
are inherently uncertain. Factors that may cause actual results to
differ materially from current expectations include, among others, the
rate and pace of economic recovery following economic downturns;
economic uncertainty in Latin America and the Caribbean; lack of
acceptance of new brands or innovation; risk associated with potential
acquisitions, including governmental approvals; levels of spending in
business and leisure segments as well as consumer confidence; declines
in occupancy and average daily rate; if our third-party owners,
franchisees or development partners are unable to access the capital
necessary to fund current operations or implement our plans for growth;
changes in the competitive environment in our industry and the markets
where we operate; our ability to access the capital markets; and other
risks discussed in the Company's filings with the U.S. Securities and
Exchange Commission, including our Annual Report on Form 10-K, which
filings are available from the SEC. We caution you not to place undue
reliance on any forward-looking statements, which are made as of the
date of this press release. We undertake no obligation to update
publicly any of these forward-looking statements to reflect actual
results, new information or future events, changes in assumptions or
changes in other factors affecting forward-looking statements, except to
the extent required by applicable laws. If we update one or more
forward-looking statements, no inference should be drawn that we will
make additional updates with respect to those or other forward-looking
statements.
Source: Hyatt Hotels Corporation
Hyatt Hotels Corporation
Amy Patti, +1 312 780 5620
amy.patti@hyatt.com
or
Siân
Martin, +1 312 780 5797
sian.martin@hyatt.com