New, Full Service Lifestyle Brand’s First Locations Will Open in
Chicago and Miami
CHICAGO--(BUSINESS WIRE)--
Hyatt
Hotels Corporation (NYSE: H) today announced that Hyatt Centric, a
new, full service lifestyle brand designed for business and leisure
travelers, will open its first hotels in April. The hotels – Hyatt
Centric The Loop Chicago and Hyatt Centric South Beach Miami – will
deliver on the brand’s mission of putting its guest at the center of the
action in the best destinations.
“These hotels will deliver on everything Hyatt Centric is meant to be,
and we are excited that guests will be able to see and feel the brand,”
said Kristine Rose, vice president of brands, Hyatt. “By working with
owners to test and perfect the Hyatt Centric experience in real hotels
in real time, we were able to strategically build the brand. Now, with
two hotels opening soon, we are confident that we will be able to
fulfill today’s savvy travelers’ needs for an uncomplicated,
cosmopolitan experience in a way that has never been done before.”
Both hotels are adaptive reuse projects and will feature core elements
of the Hyatt Centric brand starting with the unique designs that fit the
hotels’ surroundings while putting guests in the middle of great
destinations. The hotels will also offer dynamic food and beverage
options, with hand-crafted cocktails and locally inspired food in their
bars, restaurants and lounges.
Hyatt Centric The Loop Chicago
Hyatt Centric The Loop Chicago will be located at the northwest corner
of Monroe Street and Clark Street and put guests within walking distance
of Millennium Park, the theater district, and shopping along State
Street, as well as numerous company offices, including Hyatt’s global
headquarters, Northern Trust and United Airlines. The historic building
will offer 257 rooms, 2,513 square feet of meeting space, complimentary
wireless Internet throughout the hotel, and a Bluetooth-enabled
television system in all guest rooms. The hotel’s lobby lounge will
feature assorted art from native artists and space for guests to
recharge and socialize.
Hyatt Centric The Loop Chicago will also offer guests multiple dining
options, including Cochon Volant, a French bistro serving breakfast,
lunch and dinner, a full French bakery, and a seasonal 5,500 square foot
rooftop bar offering signature cocktails and locally inspired food.
Hyatt Centric South Beach Miami
Hyatt Centric South Beach Miami will be located in the heart of South
Beach on Collins Avenue, and is across the street from Miami’s famed
beach. The hotel will blend the city’s Art Deco architecture with modern
design, featuring a 10-story glass tower that will offer 105 guest
rooms, 700 square feet of meeting space, complimentary wireless Internet
throughout the hotel, and a Bluetooth-enabled television system in all
guest rooms. Upon arrival, guests will immediately feel a sense of place
with an ocean-inspired color palette of blue and gray infused with
eclectic elements indicative of Miami. The lobby lounge will include a
full-service bar offering hand-crafted signature cocktails and The
Corner, which will feature the hotel’s curated book and magazine
selection.
Hyatt Centric South Beach Miami will also feature Deck 16, a
Mediterranean-inspired restaurant offering breakfast, lunch and dinner,
as well as a full menu for beach service and the hotel’s knock n’ grab
room service.
The Hyatt Centric Experience
The Hyatt Centric brand was created for Modern Explorers, a
multigenerational group comprised of travelers who view their hotel as
more than a place to stay. Rather, the hotel is their hub, connecting
them to unique experiences, the best of what the destination has to
offer – experiences that lead to great stories. In response to the needs
of this target guest, the Hyatt Centric brand will focus on three core
elements:
An authentic entryway to the destination: At Hyatt Centric
hotels, guests will know they can rely on an experience inside that will
serve as a launching pad to exploration outside. Each hotel, located in
the heart of interesting destinations, will offer a unique and modern
take on its location. The artwork, furniture, food and beverages will
tell a story, allowing guests to immediately get an authentic feel for
the location.
A focus on simplicity, thoughtfully crafted: Hyatt Centric hotels
will provide a simple, welcoming environment that delivers the
essentials in the easiest, most streamlined way possible. For example,
at Hyatt Centric hotels, room service will be offered as a knock n’ grab
service, which will allow guests to enjoy gourmet food in their rooms
without formal delivery. Additionally, while each hotel will be custom
designed to its market, the Hyatt Centric brand will be characterized by
certain common elements, including spaces like The Corner, where guests
can work, socialize and peruse a curated collection of local books and
magazines, and a bar and restaurant area that will help foster great
conversations and deliver thoughtful, locally inspired food and
signature cocktails.
A human touch in a digital world: Hyatt Centric hotels will offer
a balance of advanced digital capabilities but with the understanding
that these experiences are even more beneficial when combined with a
human touch. While guests can enjoy the in-room technologies designed to
connect seamlessly with their devices and media, a staff of
knowledgeable associates will be on hand to aid guests in their
discovery of the destination – particularly useful for business
travelers with limited time for exploration.
More than 15 Hyatt Centric locations, comprised of open and previously
announced hotels, will also debut this summer in the heart of some of
the world’s most popular cities, including New York, Paris and Atlanta.
For more information on Hyatt Centric hotels, visit www.hyattcentric.com.
The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a proud heritage of making guests feel more
than welcome. Thousands of members of the Hyatt family strive to make a
difference in the lives of the guests they encounter every day by
providing authentic hospitality. The Company’s subsidiaries develop,
own, operate, manage, franchise, license or provide services to hotels,
resorts, branded residences and vacation ownership properties,
including under the Hyatt®, Park Hyatt®, Andaz®, Grand
Hyatt®, Hyatt Regency®, Hyatt CentricTM,
Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™,
Hyatt Residences® and Hyatt Residence Club® brand
names and have locations on six continents. As of September 30, 2014,
the Company's worldwide portfolio consisted of 573 properties in 48
countries. For more information, please visit www.hyatt.com.
Forward-Looking Statements
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historical facts, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Our actual
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are inherently uncertain. Factors that may cause actual results to
differ materially from current expectations include, among others, the
rate and pace of economic recovery following economic downturns; levels
of spending in business and leisure segments as well as consumer
confidence; declines in occupancy and average daily rate; if our
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plans for growth; changes in the competitive environment in our industry
and the markets where we operate; our ability to access the capital
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Source: Hyatt Hotels Corporation