New, Full Service Lifestyle Brand to Serve Business and Leisure
Travelers in Key Cities Around the World
CHICAGO--(BUSINESS WIRE)--
Hyatt Hotels Corporation (NYSE:H) today introduced Hyatt Centric, a new,
full service lifestyle brand designed for business and leisure
travelers. The launch marks the sixth brand Hyatt has introduced since
2006, and offers Hyatt the opportunity to again set the standard by
using its distinctive approach to empathetic engagement with guests
leading to innovation.
The Hyatt Centric name was inspired by the brand’s mission of putting
its guest at the center of the action in the best destinations. True to
its promise, more than 15 Hyatt Centric locations, comprised of open and
previously announced hotels, will debut this summer in the heart of some
of the world’s most popular cities, including New York, Paris, Atlanta,
Chicago and Miami.
“From listening to our guests, we learned there was an opportunity to
better meet the needs of a large group of travelers that we call Modern
Explorers. These travelers are looking for a cosmopolitan vibe in the
center of the action, so we worked to test various elements in real
time, in real hotels over the past two years. Hyatt Centric is the
culmination of that work,” said Mark Hoplamazian, president and chief
executive officer, Hyatt. “The new Hyatt Centric brand will further
strengthen the overall Hyatt brand portfolio and expand our
opportunities to work with world-class developers and operators. We are
delighted to expand our offerings in the lifestyle segment and believe
that the Hyatt Centric brand will be embraced by Modern Explorers and
redefine its category, just as all the brands we’ve introduced over the
past eight years have succeeded in doing.”
Modern Explorers are a multigenerational group comprised of travelers
who view their hotel as more than a place to stay. Rather, their hotel
is the hub of their experience, connecting them to unique experiences,
the best of what the destination has to offer – experiences that lead to
great stories.
“Modern Explorers are truly a savvy, curious group. Their expectations
are simple, but their standards are high and they want their experience
to be intuitive and smart. They want options and all the must-haves from
a full service hotel but without any fuss or complications,” said
Kristine Rose, vice president of brands, Hyatt. “We believe Hyatt
Centric hotels will deliver on our guests’ desire for experiential
travel while inspiring them to go out and explore. From the eclectic and
fun hotel design to colleagues who are explorers themselves, the Hyatt
Centric brand will be the perfect launching pad for our guests to start
their experience, whether for business or pleasure, within the
destination.”
In response to the needs of this target guest, the Hyatt Centric
experience will focus on three core elements:
An authentic entryway to the destination: At Hyatt Centric
hotels, guests will know they can rely on an experience inside that will
serve as a launching pad to exploration outside. Each hotel, located in
the heart of interesting destinations, will offer a unique and modern
take on its location. The artwork, furniture, food and beverages will
tell a story, allowing guests to immediately get an authentic feel for
the location.
A focus on simplicity, thoughtfully crafted: Hyatt Centric hotels
will provide a simple, welcoming environment that delivers the
essentials in the easiest, most streamlined way possible. For example,
at Hyatt Centric hotels, room service will be offered as a knock n’ drop
service, which will allow guests to enjoy gourmet food in their rooms
without formal delivery. Additionally, while each hotel will be custom
designed to its market, the Hyatt Centric brand will be characterized by
certain common elements, including spaces like The Corner, where guests
can work, socialize and peruse a curated collection of local books and
magazines, and a bar and restaurant area that will help foster great
conversations and deliver thoughtful, locally inspired food and
signature cocktails.
A human touch in a digital world: Hyatt Centric hotels will offer
a balance of advanced digital capabilities but with the understanding
that these experiences are even more beneficial when combined with a
human touch. While guests can enjoy the in-room technologies designed to
connect seamlessly with their devices and media, a staff of
knowledgeable associates will be on hand to aid guests in their
discovery of the destination – particularly useful for business
travelers with limited time for exploration. “There’s no substitute for
a live conversation with someone who can tell you firsthand about that
interesting café you found on your smartphone,” said Rose.
For more information on Hyatt Centric hotels, visit www.hyattcentric.com.
The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a proud heritage of making guests feel more
than welcome. Thousands of members of the Hyatt family strive to make a
difference in the lives of the guests they encounter every day by
providing authentic hospitality. The Company’s subsidiaries develop,
own, operate, manage, franchise, license or provide services to hotels,
resorts, branded residences and vacation ownership properties,
including under the Hyatt®, Park Hyatt®, Andaz®, Grand
Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®,
Hyatt Zilara™, Hyatt Ziva™, Hyatt Residences® and Hyatt
Residence Club® brand names and have locations on six
continents. As of September 30, 2014, the Company's worldwide portfolio
consisted of 573 properties in 48 countries. For more information,
please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from those
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or the negative of these terms or similar expressions. Such
forward-looking statements are necessarily based upon estimates and
assumptions that, while considered reasonable by us and our management,
are inherently uncertain. Factors that may cause actual results to
differ materially from current expectations include, among others, the
rate and pace of economic recovery following economic downturns; levels
of spending in business and leisure segments as well as consumer
confidence; declines in occupancy and average daily rate; if our
third-party owners, franchisees or development partners are unable to
access the capital necessary to fund current operations or implement our
plans for growth; changes in the competitive environment in our industry
and the markets where we operate; our ability to access the capital
markets; and other risks discussed in the Company's filings with the
U.S. Securities and Exchange Commission, including our Annual Report on
Form 10-K, which filings are available from the SEC. We caution you not
to place undue reliance on any forward-looking statements, which are
made as of the date of this press release. We undertake no obligation to
update publicly any of these forward-looking statements to reflect
actual results, new information or future events, changes in assumptions
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statements.

Source: Hyatt Hotels Corporation