Arriving March 2017, World of Hyatt will offer new platform to deepen
understanding of guests, deliver meaningful benefits and inspire empathy
CHICAGO--(BUSINESS WIRE)--
Hyatt
Hotels Corporation (NYSE: H) today unveiled World of Hyatt, Hyatt’s
new global loyalty program, which will launch on March 1, 2017. World of
Hyatt is about building community and engaging with high-end travelers.
“At Hyatt, we are in the business of caring for people so they can be
their best,” said Mark Hoplamazian, president and chief executive
officer, Hyatt Hotels Corporation. “Inspired by our purpose, World of
Hyatt is about celebrating our members by understanding the people,
places and experiences at the heart of their world. The more we
understand them, the better we can care for them and design unique
experiences with them in mind.”
A bold, modern and confident platform, the program’s three elite tiers –
Discoverist, Explorist and Globalist – reflect the aspirations of the
World of Hyatt community as they travel and expand their world.
Benefits inspired by members
In the new program, members will receive more rewards as they advance
through the three elite tiers based on Qualifying Nights or Base Points:
|
|
|
Discoverist
|
|
|
|
10 Qualifying Nights or 25,000 Base Points
|
|
|
|
Explorist
|
|
|
|
30 Qualifying Nights or 50,000 Base Points
|
|
|
|
Globalist
|
|
|
|
60 Qualifying Nights or 100,000 Base Points
|
“We built World of Hyatt on insights we learned from our guests,
identifying more opportunities to increase our engagement with members
across our portfolio,” said Jeff Zidell, senior vice president, Hyatt.
“The program will deliver on exactly what our members want – a broader
range of benefits and more attainable rewards to experience with the
most important people in their lives.”
Among the many guest-driven benefits for World of Hyatt members:
-
Base Points count toward tier status, including Base Points earned for
dining and spa experiences
-
Free night award for staying at five different Hyatt brands
-
Confirmed suite upgrades at the time of booking for qualifying elite
members
Rewarding empathy
World of Hyatt will also go beyond a traditional loyalty program in
offering a platform to celebrate members and broaden their global view.
For example, World of Hyatt will honor the generosity of its members,
celebrating the ways in which they use their points to make a difference
in someone else’s life.
Seamless transition to a new program
The Hyatt Gold Passport program will remain in effect through February
28, 2017, at which time it will transition to World of Hyatt. Between
now and then, members can continue to achieve and enjoy tier status in
Hyatt Gold Passport and earn and redeem points as they always have.
Qualifying activity beginning January 1, 2017 will also count toward
earning status in World of Hyatt when the program launches on March 1,
2017.
When World of Hyatt launches, members will continue to earn five Base
Points for every eligible U.S. dollar spent. In addition, the hotels in
each redemption category and the number of points required to redeem
free night awards will remain unchanged.
Hyatt will share more details about World of Hyatt with Hyatt Gold
Passport members in the coming days. Additionally, Hyatt will
communicate directly with members about their new membership tier by
March 1, 2017.
For a preview of World of Hyatt, visit the video here: https://www.youtube.com/watch?v=UXiMcKFaPZc
The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global
hospitality company with a portfolio of 12 premier brands and 667
properties in 54 countries, as of June 30, 2016. The Company's purpose
to care for people so they can be their best informs its business
decisions and growth strategy and is intended to create value for
shareholders, build relationships with guests and attract the best
colleagues in the industry. The Company's subsidiaries develop, own,
operate, manage, franchise, license or provide services to hotels,
resorts, branded residences and vacation ownership properties, including
under the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®,
Andaz®, Hyatt Centric™, The Unbound Collection by Hyatt™, Hyatt
Place®, Hyatt House®, Hyatt Ziva™, Hyatt
Zilara™ and Hyatt Residence Club® brand
names and have locations on six continents. For more information, please
visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from those
expressed or implied by these forward-looking statements. These
statements include statements about Hyatt’s new global loyalty program
and involve known and unknown risks that are difficult to predict. In
some cases, you can identify forward-looking statements by the use of
words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,”
“anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,”
“likely,” “will,” “would” and variations of these terms and similar
expressions, or the negative of these terms or similar expressions. Such
forward-looking statements are necessarily based upon estimates and
assumptions that, while considered reasonable by us and our management,
are inherently uncertain. Factors that may cause our actual results,
performance or achievements to differ materially from current
expectations include, among others, the rate and pace of economic
recovery following economic downturns; levels of spending in business
and leisure segments as well as consumer confidence; declines in
occupancy and average daily rate; the financial condition of, and our
relationships with, third-party property owners, franchisees and
hospitality venture partners; the possible inability of third-party
owners, franchisees or development partners to access the capital
necessary to fund current operations or implement our plans for growth;
risks associated with potential acquisitions and dispositions and the
introduction of new brand concepts; changes in the competitive
environment in our industry, including as a result of industry
consolidation, and the markets where we operate; our ability to
successfully implement our new global loyalty program; general
volatility of the capital markets and our ability to access such
markets; and other risks discussed in the Company's filings with the
U.S. Securities and Exchange Commission, including our Annual Report on
Form 10-K, which filings are available from the U.S. Securities and
Exchange Commission. These factors are not necessarily all of the
important factors that could cause our actual results, performance or
achievements to differ materially from those expressed in or implied by
any of our forward-looking statements. We caution you not to
place undue reliance on any forward-looking statements, which are made
only as of the date of this press release. We undertake no obligation to
update publicly any of these forward-looking statements to reflect
actual results, new information or future events, changes in assumptions
or changes in other factors affecting forward-looking statements, except
to the extent required by applicable law. If we update one or more
forward-looking statements, no inference should be drawn that we will
make additional updates with respect to those or other forward-looking
statements.

View source version on businesswire.com: http://www.businesswire.com/news/home/20161027006934/en/
Source: Hyatt Hotels Corporation